In the digital age, a website has ceased to be just an online business card - it is a powerful tool for attracting customers, especially in the hotel business. And if for a small hostel its absence can still be justified, then for a hotel in St. Petersburg that claims to be 4 stars, a website is simply necessary.
Why? Let's take a closer look.
1. Online showcase;
The website is the face of the hotel on the Internet, the first thing a potential guest sees. Stylish design, high-quality photographs of rooms and information about services create a positive image and inspire trust.
2. 24/7 access;
The site is available 24/7, unlike the administrator at the reception. Guests from different time zones can access hotel information, prices and special offers at any time.
1. Direct orders;
The site allows guests to book rooms directly, without commission to travel agencies and aggregators. This is beneficial for both the hotel and the client - the first saves on commissions, the second gets a better price.
2. Online booking system;
Integration with an online booking system makes the booking process simple and convenient for guests, allowing them to select a room, dates, additional services and pay for their stay online.
1. SEO optimization;
A site optimized for search engines is easily found by potential guests using relevant queries, for example, “4 star hotel St. Petersburg center.”
2. Targeted advertising;
The site allows you to set up advertising campaigns for target audiences interested in living in St. Petersburg.
3. Content marketing;
A blog on the site with interesting articles about the sights of St. Petersburg, events and entertainment attracts traffic to the site and creates the image of an expert in the field of tourism.
1. Reviews;
You can place a review form on your website so that guests can share their impressions of the hotel. Positive reviews act as recommendations, while negative reviews provide an opportunity to improve the service.
2. Loyalty program;
The website allows you to inform guests about special offers, promotions and bonus programs, which helps increase loyalty and repeat sales.
Make the most of the Express Sadovaya Hotel website! Book your stay directly, join our loyalty program and read our blog.
